Media Services Your park can have an advertising program which is consistent across the various directories and magazine ads included in your advertising plan. The ads we create will bear the stamp of a professional design service, and communicate powerfully to your target audience of active RV Travel consumers.
1) Enhance Your Ads with a Professional Appearance Strait Answers acts as your designer and ad agency in the production of your customized ad look. We work with you to analyze the key selling features which are most appealing to your primary audience. Our designs are attractive, unique, open, attention-getting and professional. 2) Get Consistent Advertisement Across Publications Many parks let each publisher design a different ad. So none of the ads look the same! Strait Answers will give you a consistency in your campaign by constructing your new design to fit in each publication. The public will easily recognize your ads--building your image--no matter which directory they may see. The directory ads cost too much to waste on a mixed muddle of messages!
3) Insulate Yourself from Pushy Salespeople As your agent I will provide a layer of insulation. Advertising is important, technical, and expensive so you must devote time to it. But sales people are not working on YOUR time schedule. You have to deal with them when they call. When you use Strait Answers as your agency, tell the salesmen to call me and try their pitch. (Some sales reps would rather you not use me... it reduces their leverage).. But I promise to return your phone calls promptly, make appointments at your convenience, and be responsive to your needs.
4) I have references Please ask me for references. Or call me up and quiz me on facts and demographics in your market area. You will be impressed. I guarantee it.
Media Strategy First we'll figure out what your advertising message should contain. Strait Answers has accumulated an impressive understanding of the RV Consumer market. We will work together to create a specialized media strategy which fulfills your needs. Then we will implement your strategic approach with words, pictures, and design that will grab the attention of your prospects. Then I'll produce ads that fit the specifications of any and all publications, as you direct me.
Ad Design Services We offer a comprehensive design service. The process includes three different design approaches presented for review by you and your staff. We'll combine the comments and ideas into a core design. Then we modify the design until you are happy with it. This process includes looking at many type faces, logos, clip art, photos, colors, and styles that are appropriate to your message. We'll create a new ad look from scratch using the current concepts, tricks, and strategies.
Fees for design are billed at $45 per hour. The cost for a typical Ad Design Service is $500. Logo designs are from $200 to $500. It is common for me to charge as little as $45 to re-size your ad to fit in a small publication.
However, generally the design fee is waived for clients that agree to let me do their whole campaign.
Media Campaign Fees Most of the publications that your park will be advertising in pay an "Agency Commission". If your media expenditures are in the range of $5,000 per year or more, Strait Answers can often waive our fee for the initial design process--I'll take commission instead of design fees.
For more information or a specialize consultation contact:
David Strait Strait Answers Marketing Communications 925-753-1040 email: strait@straitanswers.com
